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Patty
Beron – Portfolio
– currently under construction
Contact
patty@sfgirl.com
Take a
look at my resume as long as you are here! I am seeking a
Content Strategist position.
Career
Highlights: Seven
years marking and content strategist. Online content and
community development. Digital publishing, e-commerce CMS
implementation. Interaction and interface design experience.
Serve as point person for the execution of complex projects.
Team
management and implementation of NetSuite CMS for publishing
company, Asgard Press.
Online
community building in combination with innovative marketing
campaigns and intriguing content garnered hundreds of national
and international exposure opportunities with:
Television:
ABC, NBC, CBS, CNN, PBS, BBC, FOX, CNET
Print/Web:
New York Times, Wall Street Journal, Los Angeles Times,
Economist, Marie Claire, Forbes, San Jose Mercury News, San
Francisco Business Times, Cosmopolitan London, Slate, The
Standard, The San Francisco Chronicle (many more)
Developed
high profile event sponsor partnerships for ongoing employee
networking events and conferences with companies:
Microsoft,
Monster.com, Craigslist, Seybold Seminars, Genentech, PG&E,
Earthlink, Hotjobs.com, NextCard, Sony (many more)
Professional
Work Experience
Asgard
Press: E-commerce CMS Manager 2005 to 2009
Contractor
Successful
planning and development for e-commerce solutions, including
website architecture, project management and software
integration. Product Manager for the implementation of NetSuite
e-commerce, CRM and CMS. Management of public relations,
promotional strategies and marketing campaigns in new markets.
Responsibilities
included:
Designed
information architecture and managed implementation of
NetSuite CMS
development
of CRM solutions
Wrote
and edited public relations materials
Wrote
marketing and sales documents
Developed
promotional materials
http://www.asgardpress.com
Founder and Chief
Social Strategist, sfGirl.com 1999 to 2005
San
Francisco, CA
Founder
and lead strategist for social networking and online community
site sfGirl.com. Pioneered social activity streams. Built
strong online interacting community. Managed 26 writers, weekly
events, and ongoing community sites. Managed technical and
business aspects of online channel, with twenty-five thousand
unique page views per day.
Responsibilities
included:
Delivery
of social engagement marketing campaigns
Drove
International public relations campaigns
Managed
26 writers
Lead
technical initiatives
sfGirl.com
was one of the first social media online communities which
gained national and international attention.
Pink Slip Party
Event Founder 2000 to 2003
San
Francisco, CA
Conception
and implementation of San Francisco and Silicon Valley Pink
Slip Party networking events. Management of event logistics,
coordination of outside vendors and agencies, staff management
and acquisition of corporate sponsorships. Development and
management of all sponsorship lead generation programs,
successful in acquiring high profile partners.
Partner
companies included:
Microsoft
Oracle
Genentech
Sony
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Pacific
Bell
Earthlink
NextCard
Monster.com
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Conception and implementation of
Pink Slip Party networking events in San Francisco and Silicon
Valley, attracted 2000 plus participants per event, with
international press coverage.
SmartAge:
Community / Content Producer 1999 to 2000
San
Francisco, CA
Planned
and developed strategic community features, including: Ask the
Expert, forums, chat rooms, and small business self-help tools.
Researched, analyzed and implemented community tools, forum and
chat applications, as well as new software to increase
efficiency. Conceptualized and coordinated community
development projects with the marketing team, content
providers, UI designers, and web and Java development teams.
Served as Technical Developer for www.smartage.com. Implemented
Infoseek Search Engine, maintained site scripts, tracked
cookies, and Apache Server site administration. Produced and
coordinated development of 6 online Perl-based interactive
quizzes. Managed coding staff and projects for the community
portion of the website.
Sun Microsystems:
Project Mgr / Information Architect 1998 to 1999
Santa
Clara, CA
Lead
Project Management for web projects with senior managers and
content providers. Participated in design and provided
technical solutions to content providers, maximizing site
functionality. Created dynamic web pages for Sun Professional
Services, Intranet and external website which included the use
of JavaScript, server side includes and style sheets. Worked
with Sun Professional Services GEO web developers to implement
Sun Professional Services site standards. Provided graphic
design, PhotoShop instruction, technical support, CGI
customization and directory structure implementation.
Responsible for Netscape Server administration, creation of
users and groups, style configuration and access restrictions.
Responsibilities
included:
Oversaw
workflow, daily web project submittals, and long-term projects,
ensuring deadlines and output needs are met.
VOLUNTEER: PS 102
PTA 2007 to 2011
Brooklyn,
NY. - Volunteer
Active
member. Participated in the planning and execution of school
events. Provided technical assistance when needed. Managed the
school's Parent - Teacher Library.
VOLUNTEER: Leader
Training and Certification
2009 to 2011
Brooklyn,
NY. - Volunteer
Class
room tutor for 1st and 2nd graders. Organized and led the third
grade book club.
Technical
Experience (Partial
Sampling):
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JavaScript
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Acrobat Distiller
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CGI
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Requirements
Analysis
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Perl
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Interface Design
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DHTML
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FTP Protocol
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Unix administration
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Information
Architecture
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TCL
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Usability Testing
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Software
Expertise (Partial
Sampling):
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Facebook
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LinkedIn
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Twitter
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DreamWeaver
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MS Office
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Adobe Acrobat
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Apple OS
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Adobe Illustrator
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Microsoft OS
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Eclipse/Dreamweaver
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Education
Bachelor
of Arts in Recreation and Leisure Service Management
San
Francisco State University, 1995
Continuing
Education: San Francisco Downtown Multimedia Center, Web
Development, Server Administration and UI Courses, and 1996 –
1997
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